Yanmenguan Tourism Culture Festival Marketing Research

"Yanmenguan international tourism culture festival" is a host of local government,in collaboration with the company to build together with characteristic of multi-ethnic culture festival,specially tailored for publicity and promotion of yanmenguan tourism culture.Since held, rave reviews, and gradually establish and consolidate the yanmenguan the situation and image of the tourism and culture festival.But compared with the boisterous do festival scene, yanmenguan marketing theoretical research of tourism and culture festival few and far between, so far there is no systematic investigation and study.I would like to on the predecessors’ research,joint yanmenguan actual situation of the tourism culture festival held on display effect, comprehensive system analysis is made on its market operation, hope that is rich in theory research results of yanmenguan international tourism culture festival market operation.This paper reference management, art, management, marketing, marketing and other related disciplines theory knowledge, using literature synthesis method, direct observation method, inductive method, SWOT analysis method.The full text is divided into noumenon features, marketing management, capital and human resource management three key chapters, based on traditional stories such as Yang warrior, with wild goose gate flexible pavilion, Yang warrior song of martial arts, the wild goose gate extremely local characteristics such as diversity performance as the carrier, by local farmers with original folk performance team for the performance form, With green marketing, cultural marketing for the idea, in order to train and employ excellent staff as the goal, with ticket revenue, corporate sponsorship for funding, constitutes a unique tourism culture festival, show the cultural festival of press close to life, take care of the people, let people on stage, among them, the wild goose gate flexible cabinet become a cultural symbol, for the promotion of yanmenguan jailed, name, city has a realistic significance.