The Luoyang Peony Festival Brand Development For The French Market

With the deepening of economic globalization, and regional economic speeds upintegration process, the world economy is in rapid development of tourism. In the tourismactivities, the festival has brought huge economic income, and lead to reform the hosteconomic development and social culture. The Luoyang Peony Culture Festival is theflagship brand of the tourism economy in Luoyang, the peony culture has the sourceconditions for its French market. Although French is the largest overseas markets inLuoyang, lack of targeted marketing. Tap the peony culture, and create for the festival ofthe French market brand on strong preference scale is the focus of this study.Main contents of this paper include the following:The first part, introduce the research status and significance of Tourism Festival andthe brand, research content, and the method and technical route.The second part, introduced the Tourism Festival and the brand concept, to guide thewriting of this thesis better.The third part, introduce Luoyang peony, the background and the affect of LuoyangPeony Culture Festival.The fourth part, give the analysis of the French market, is conducive to thedevelopment of the proposed strategy.The fifth part, elaborated for the French market in details, development brand strategyof Luoyang Peony Festival.The sixth part, the paper summarized.