Application Of "Slow Design" Concept In The Visual Design Of Tea Brand

Since the industrial revolution, society in general the value objective of giving priority to efficiency, which not only exists with the high speed operation of factories and enterprises also exists in every aspect of people’s lives, even family life, entertainment, and education are also occupied by this value. In such a context, the "slow" value is gradually being forgotten. Pursuit of a single time of austerity, making life boring, the meaning of life into oblivion. In fast food, consumerism and the fast-paced life of their societies, " 10,000 years are too long, seize the present" under the guidance of social values, a lot of social problems have emerged. Starting as early as 2014, cheap production cost and rapid expansion as the goal of China’s manufacturing enterprises have been closed down, "made in China" to "China brand" transition issues is urgent.Businesses to pursue short-term interests, the pursuit of lower costs, faster speed of marketing, led to the modern design in a design model errors. Design line mechanical work the crowd, rather than creative workers. Most of the core of the design became exaggerated features, promotions and other lower-end marketing, brand gradually lost its power to quality, the environment, humane care of the attention.With impetuous efficiency values opposite of "slow-moving" gradually on the rise, people start thinking about "slow" value of "slow design" became the present remarkable design philosophy. "Slow design "and not simply against the" design ", but the fast-paced life, the criticism of consumerism, that designers and consumers of production, caused by the misuse of resources in the design of environmental issues, social issues and the reflection on the lack of human emotion; Slow design theory on the whole, analysis and guidance designed to be fastest consumer price competition in order to improve the core competitive power of the brand. In eco-design requirements. In eco-design requirements to the design idea of design mentality change context, through a unique custom design ideas and "slow work yields" the manufacturing level, people can feel from the design brand "artisan spirit" brings warmth. Paper on "slow design" concept was deeply, from his analysis of the literal meaning and the formation and development of the system, and the "slow design" concept perspective, analysis of current brand image design, analysis of "slow design" brand visual identity design which the feature. On this basis, re-examine the tea brand image design, and a case study of tea brand visual identity design, focuses on "slow design" under the concept of "Shannan tea" tea brand visual identity system design research of new methods of analysis and synthesis.Articles first described "slow design" concept of formed background and development, analysis has to Nordic, and Japan for representative of "slow design" concept design status, then summary out "slow design" concept in brand image design in the of main features, that people of Humanities care, and emotional design, advocates return natural of green sustainable design, focused on geographical culture and crafts of geographical culture design. In the "slow design" perspective re-analysis of the status of brand visual identity design, to design a comprehensive range for the purpose of "slow design" philosophy and tea brand visual identity design for combining research methods, design method and summarizes teas brand, and the "South of tea" tea brand design, for example, make method arguments.To sum up, "slow design" concept can expand the brand visual identity design and diversified system, make up brand image defects of design in a fast paced society, sums up "slow design" tea brand image design method, design for rich tea brand is designed to provide a guiding ideology and methods.