Study On The Visual Identity Design Of Creative Design Park

Brand visual identity design is one of the most basic work creative design park brand construction,mature and perfect park brand visual identity construction is conductive to improve brand competitive power.Only when unique brand identity that has local features,can manifest personality of creative design park is created,can capability of investment attraction of the park be enhanced,cohesion between enterprises in the park is increased,employee's sense of belonging be strengthened,thus overall development of cultural creative industry in the park is boosted.In the paper,through research on brand visual identity design basic theory,by comparing difference between parks and enterprises in brand visual identity,it is proposed that park brand value is combed by analyzing unique feature of industrial development in the park,visual image physical model is constructed by extracting typical elements of its basic characteristics,and overall frame of creative design park's brand visual identity design based on the model,incorporating relevant cultural elements such as local culture,enterprise culture and urban culture,it is practiced through brand visual identity design of EuroAsian Creative Design park.A set of systematic reasonable theoretical system is formed finally.This theory system visually exhibits such abstract elements as view of value,social relations,cultural connotation,etc.through a model entity,thus industrial park brand visual identity designers can more flexibly use basic methods of brand visual identity design to exhibit brands,a good design effect is achieved because of more prominent theme and unified form.This research of theory has good reference significance for brand visual identity design of cultural creative industry park.