Urban Environmental Publicity And Promotion System Mode Diversifying Expression

Speed development of human society caused environmental pollution problems have become increasingly severe, has affected the human living environment, and the means and methods to solve environmental pollution problems in engineering and technology, administration, and legal, economic, education, etc., means and methods more countries have implemented, it is also very seriously, and where public education is the basis for environmental protection measures, but also one of the necessary means. Only rely on the government to implement the policy of environmental protection is not enough, we must let the people from the heart to participate in the interactive environment were to go, to be able to solve the environmental problem fundamentally, otherwise there will be:no response policy introduced by the Government, the last a sieve, national governments racking their brains to the introduction of the measures and methods will become useless waste of human and material resources at the same time, the environment is still not protected.However, our knowledge of environmental protection to promote its educational effect is not significant, one important reason is the lack of vision and integrity, the integrity of:the way our city to promote its independent existence, mutual non-contact, for example, we usually have visible publicity hanging banners, poster, video, animation, rich media publicity but no contact with each other, between the posters and posters of different styles, different content; visual on: usually a simple photographic mode (dry land, earth, plants, etc.) and simple graphics (recyclable, non-recyclable signs and bright color), the lack of visually appealing. Of course, in addition to the foregoing general public present in relatively non-creative design, creative design are many, but they are only on the Internet to search, but did not apply to real life, and exist independently in a city in a corner, so you can not make people remember. Therefore, it is necessary to form an environmental advocacy system, so that all the design style uniform, chain, so that the people they want to accept the environmental protection-related news spread imperceptibly, make full use of existing media as a communication carrier, to form a overall.On the basis of the Internet age of information explosion under the accord, in line with the modern visual aesthetic and environmental advocacy binding elements to form a propaganda system. Diversification of the propaganda system of the present thesis is divided into the following sections:First established environmental advocacy purpose and promotion agencies, followed by graphic design, MG based animation in two ways, both of which were added in the micro-channel two-dimensional code, so that the people and added two-dimensional code scanning micro-channel public platform to produce "interactive", thereby more interactive residents participation, again using mass psychology, free exchange printed posters, video animation-related elements of the pattern of gifts, in order to improve user participation in environmental action initiative and enthusiasm. Finally, this environmental awareness, the main advantage of the characteristics of human memory to complete the formation of the entire system, to improve the residents’awareness of environmental protection knowledge of the ultimate goal.This paper is divided into four parts to elaborate:The first chapter describes the major environmental knowledge propaganda system pluralism of expression and the promotion of research sources, purpose and meaning, explore the current development of domestic and foreign environmental knowledge propaganda, what problems exist which could be improved, and then establish the actual research ideas, methods and innovation, to find theoretical and practical significance on the basis of environmental knowledge propaganda system is the way to promote research and diversification of expression.The second chapter describes the various types of measures defined in the background and the government environmental protection on the Implementation of Environmental Protection, the need for environmental protection publicity and education leads to knowledge. Further analysis of environmental urban environmental changes and the development of means of propaganda effect of play. Secondly, our country can diversify the expression of environmental publicity (banners hanging, poster, flyers distribution, video player), the promotion of the status quo mode (micro-channel, web site, free gift) of a detailed analysis, the expression of the current environmental advocacy analysis of the effect after application weaknesses and strengths, as well as these expressions in real life.The third chapter of the four elements proposed environmental advocacy Objective:To establish, build advocacy agency, to determine the scope of the audience, choose the way of publicity, only to meet these four elements in order to make an appropriate, accurate and effective publicity. The main environmental propaganda system forming method, design method, the purpose of the role of its formation, and after:interactivity, tightness, visual comparison of the current three aspects of both environmental advocacy and environmental advantages and disadvantages of propaganda system proposed environmental advocacy system advantage.The fourth chapter of the environmental advocacy system diverse expression and ways to promote research and practical application.The conclusion, a brief summary of environmental advocacy system formation process and its purpose.