Study On The Comparison Of China-Japan Advertise Languages

In the information society, we are in contact with a lot of advertisements every day, television advertising, stations advertising, newspapers advertising, outdoor advertising, online advertising, leaflets advertising and so on. Advertising depends on the presence of advertisers. In order to attract people’s attention, induced consumers’psychology, advertisers take thought and wisdom to create advertisements, especially the creation of refreshing, impressive advertise languages.As a part of community of languages, advertise languages occupy an important position. This article bases on the perspective of linguistics, takes a study on the comparison of China-Japan advertise languages from various industries. In the period of 2000 to 2015, advertise languages form two countries in various fields within 15 years, that is to say, just into the 21st century, including television, magazines, Internet, posters, and any other medias, selected the China-Japan high-known advertise languages twenty each year, collected a total of six hundreds advertise languages. Mainly related to the field of food, cosmetics, cars, public-interest advertising. Through analyzing the advertise languages from written symbols, vocabulary, rhetoric, sentence patterns, summarized the same and different points in China-Japan advertise languages. In Chinese advertise languages, antithesis is very common, and always use homonyms, adjectives and buzzwords; on the other hand, nouns or pronouns are used at the end of the Japanese advertise languages, writing symbols are various, Onomatopoetic words are rich.At the same time, with the passage of time and the changes of society, the expression of advertise languages are also changing.Through advertise languages the emergence of new features in linguistics can be seen, but also reflect the social, cultural, economic and other aspects of changes in degree in China and Japan. Selecting Chinese and Japanese typical advertise languages among 15 years, through a systematic analyzing, not only exam the various sectors of the changes in advertise languages, but also realize the appearance of China and Japan, the development of social and economic changes as well as dynamic languages. Through comparative analysis, we can know that China is in a more favorable economic situation, place more emphasis on humane care and promote patriotism; Japan undergoing the revival of economy, environmental awareness strengthened gradually, while in the process of retaining the traditional culture and absorbing foreign culture, formed the unique culture of Japan.