A Study On The Poster Design Taihao Tomb Scenic Spot

Tourism poster is an important medium for the propaganda for scenic spot, which is to display the natural landscape in visual form so as to attract tourists; this has become an indispensable means for the tourism. This paper takes the poster design of Henan Province Taihao Mausoleum Scenic Spot as an example to analyzes and explore the design manifestation form and design application. The Taihao Mausoleum scenic spot is built to commemorate the humanity ancestor Fuxi, which possesses many cultural heritages, this paper is to analyze the resource advantage and visual elements of Taihao Mausoleum Scenic Spot, and create the characteristic visual image of Taihao Mausoleum Scenic Spot through the poster design so that visitors can further understand human ecological environment and history-culture resources of Taihao Mausoleum Scenic Spot, and improve the tourism image of the scenic spot.Firstly, this paper will introduce and analyze the basic information, resources advantage of Taihao Mausoleum Scenic Spot, refine the visual elements with local geographical features through investigating and collecting related data; secondly, the author will analyze the present situation of tourism poster design in our country, and gain some in-depth knowledge about the design form and broadcast method tourism poster. The author collected some tourism poster works of Taihao Mausoleum Scenic Spot and finds that the form of poster are the pictures and text, they have not been able to display well from the perspective of art, and the features of Taihao Mausoleum Scenic Spot has also not been displayed, not to speak of the long history culture and unique architectural charm. Therefore, this design will figure out the visual elements with geographical and cultural characteristics of Taihao Mausoleum Scenic Spot from the aspect of history and culture, scenic construction, geographical environment, and then apply these elements to the logo and poster design. The author will analyze the manifestation forms of the tourism poster design mainly from the text, graphics, color and typography, and explore the digitized manifestation forms of the tourism poster for Taihao Mausoleum Scenic Spot, which is to reflect the inheritance of Fuxi Culture and innovation in the poster. Finally, this paper will explore the visual communication design and its application in the poster of Taihao Mausoleum Scenic Spot, establish the market image for Taihao Mausoleum Scenic Spot so that visitors can further understand human ecological environment and history-culture resources of Taihao Mausoleum Scenic Spot, and improve the tourism image of the scenic spot.