Bachu Cultural Elements In Qu Yuan’s Hometown Scenic Spot Brand Image Application In Design

With the booming development of tertiary industry economy and the continuous improvement of people’s consumption level in recent years,tourism,as a form of entertainment,occupies a place in People’s Daily life.At the same time,under the national rural revitalization strategy,the economic benefits driven by tourism consumption play an important role in county development.For the hometown of celebrities,the scenic spot not only plays an important role in promoting the development of local economy,but also has the important mission of propagating local culture,showing local characteristics and promoting the spread of excellent Traditional Chinese culture because of the regional and unique characteristics of its tourism resources.Therefore,it is very important to explore,develop and present the cultural resources in the hometown of celebrities.This topic mainly through the combination of theoretical research and design practice of Qu Yuan’s hometown scenic spot in the extraction of Bachu cultural elements,inductive analysis and design application to provide a design idea.Which USES the method of literature research of Bachu culture elements of form,color,and mental characteristics of integration analysis,through the field survey method,interview method to the hometown of Qu Yuan scenic area and consumer groups to research,in-depth understanding of Qu yuan scenic area characteristics,Qu Yuan’s life and the scenic area of typical user group,in-depth understanding of user requirements.Based on the analysis of the research results,the Bachu cultural elements are combined with the brand design of Qu Yuan’s Ancient scenic spot,and the Bachu cultural elements are refined into the Bachu cultural elements design system by using the user perception theory and the research method of hierarchy analysis,which is applied to the brand design of Qu Yuan’s hometown scenic spot.Spread through the brand design,hope to be able to achieve excellent traditional culture,enhance cultural requirements of the confidence,at the same time make up for the Bachu culture elements in the hometown of Qu Yuan brand design of the scenic spot is not enough,we do best-Bachu culture,regional culture show the charm of Bachu culture,rich of qu yuan,a cultural connotation of the scenic spot,and then make the hometown of Qu Yuan viable tourism brand image,To achieve the ultimate goal of creating economic value for Qu Yuan scenic spot.