Visual Image Design Of Fu Causeway Scenic Spot In Xixi Wetland

Global economic integration and the rapid development of modern transportation,which greatly promoted the prosperity of tourism,the scenic spots also entered the brand competition stage.Visual image design can make the tourists deeply feel the history and culture of scenic spots by the visual graphic symbols, thus strengthening the tourist experience and promoting favorable impression.It is an effective way to establish a good brand image and enhance the market competitiveness.This paper was focused on Fu Causeway scenic spot in Xixi Wetland,the whole exploration and research on the visual image design of Fu Causeway scenic spot was in a planned way under the basic principles of scenic spots visual image design.Firstly,researched on the concept,elements and basic principles of scenic spots visual image design,that can provide theoretical guidance for the design.Secondly, analyzed the natural and humanistic resources of Fu Causeway scenic spot,combined with market research to find out the cognition and requirement of the masses on the scenic spots,and found the shortcomings of the current visual image design,so as to position image more accurately.Thirdly, developed the visual image design of Fu Causeway scenic spot on the basis of previous works to promote the brand Image and strengthen the tourist experience.lastly,summed up the feelings and experiences of scenic spots visual image design to provide references for the related design works in the future.