Research On Information Communication Design In The Visual Image Of Art Gallery

In today’s social and economic transformation, along with the decision of the national culture and great development of prosperity, emphasis on culture, promote the vigorous development in the field of art. Right now, the art museum development as an important link in the prosperity of cultural development, also began to think about their positioning in the middle of the society. Guide gallery set up public welfare thought, play a role of the propaganda and education of maximum strength, is inseparable from the audience, message, transmission channel and interactive experience using the combination of many aspects, which are is closely related to art museum is the advertising system.This article will choose hubei art museum is the advertising system case as the specific research object. Dominated by information in advertising design, through on-the-spot investigation, delving into its environment background, spatial structure, function and identifies four aspects, such as segmentation. Mainly analyzes the sort of advertising space functional design to sequence and integration, and should be integrated venue space from the visual identity of language logic; At the same time put forward on how to make art venue close to the public, how to make the venue of the audience accept information better, and how to consider the audience positioning and a series of human thinking; Combining public space advertising design at home and abroad, and through various art space field, understanding of advertising design in the gallery plays the importance of information dissemination, and design a set of advertising design scheme optimization.In this paper, the study found that a set of comprehensive art gallery guide depending on the system not only needs to consider the visual language of expression, more nots allow to ignore to architecture, communication and environmental psychology research. Only fully consider these problems, can better stand in the perspective of human nature, the art museum should play the role of radiation, to effectively serve the public, serve the society, which triggered a series of cultural development and prosperity of the industrial chain...