| Yunnan is the second largest flowering base and trading center in the world and Asia first.Dounan Flower Town,located in Kunming,Yunnan,has always been the largest flower growing,trading and distribution center."Dounan" flower,the first "China Famous Brand" of flower category in China and full of energy and enthusiasm,has promoted the vigorous development of flower-related industries and tourism,playing a significant role in enrichment of Yunnan and even the national flower industry and the optimization of industrial structure.However,the town has been hampered by some problems in visual image,flower research and cultivation,infrastructure,functional layout,and investment attraction during recent years.The visual identity design of the town is not perfect,and the town is short of advertising for the flower culture.Visual identity design and advertising dissemination are important carriers for design and publicity,which Dounan Flower Town needs to make great efforts.In this work,design requirements are focused on the strategic goals and development plan of Dounan Flower Town,building into the famous flower town in the country.We explored the value of visual identity design and advertising dissemination from the perspective of visual identity design.In addition,the overall image of Dounan Flower Town is established from the design content and advertising jointly.According to the current situation of Dounan Flower Town,we investigated the design strategy of the town,and illustrated the design and planning in the information dissemination and marketing layer.Accurate strategic thinking is formed to guide the design practice.The innovation in design expression is to achieve the national strategic goal of Dounan Flower Town,and accurately display the visual identity design and advertising dissemination,making the design works play its great value and cover the maximum information dissemination,which can provide reference for the visual image shaping of Dounan Flower Town. |
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