Visual Recognition System Of The Performance And Application Of Auspicious Culture

As the social economy high speed development time of our country, the competitions between enterprises are now increasingly. Enterprises should manage their own enterprise culture and external visual image to make a figure in the market.Under this circumstance, designs which could embody visual identification system of Chinese characteristic cultural have become active demands and principal elements of the present development.This paper discuss the influence of communications and embodiments of Chinese lucky cultural visual identification system design, with analyzing development and classification of Chinese traditional lucky pattern and manifestation mode of lucky cultural and researching manifestation of modeling, color and implication with concrete case of traditional lucky pattern among visual identification system. This paper uses methods of documentary analyzing, classified comparison, chart analyzing,case studying and questionnaire surveying to summarize the current situation of the present design and to find improvement ideas of shortcomings. According to the conclusions above, the improvement ideas of this paper could influence related designs to highlight traditional cultural and spread Chinese civilization. It deserves to explore and pursue that how can we create designs with visual identification system which could spreading cultural and satisfying designing requirements at the same time.Applying Chinese traditional lucky pattern in visual identification system could express the visual aesthetics and spread the lucky implication. Base on that, combining with network medium, it could make Chinese designs become more modernized and national and spread Chinese cultural.