Dilemma And Solutions Of Baudrillard’s Theory Of Consumption Society

With the end of the world anti fascist war, the global economy and science and technology have been developing rapidly. The rapid economic and technological changes have changed the way people live. A large number of material needs into the consumer’s line of sight, in a variety of factors, the common role of the consumer society has been quietly coming. As a result, scholars have made a new upsurge in the study of consumption. Marx’s theory of productive decision in political economy has received extensive attention once again. Baudrillard, a French philosopher who is devoted to the study of consumption activities at the end of the 20 world, starts from the theory of the production of Marx, and gradually to the research of symbol consumption.His theory illustrates that the society has changed from the original productive society into a consumer society, and reveals the consumption concept and characteristics of the consumer society. Baudrillard thinks consumption is a symbol system to control the results and not just to meet the consumer’s own material needs, symbolic consumption of goods is one of the important characters of consumer society, all activities of people in the society have been constraints of the symbol of commodity. In the market economy, many things have become a commodity that can be traded and exchanged for money. This phenomenon also affects people’s consumption behavior. It has been lost for consumption of autonomy and control, and power in the hands of surrendering the symbol of commodities in the consumer society, people in the symbolic alienation.Thus, commodity symbols become the effective tool to control and restrain people’s consumption activities.The on the basis of analysis on the formation and content of Baudrillard’s theory of consumer society, through the comparison between Marxist political economics that Baudrillard’s theory of consumer society although revealing the bourgeois "affluent society" the veil of hypocrisy and "welfare revolution", and a profound analysis of theinfluence of consumer society on people’s way of life. But in today’s society, there are still some difficulties. In the consumer society, consumption lifestyle of ecological environment, social justice and people’s values have a considerable degree of crisis. The dilemma of modern consumer society so as to produce should be reflective. In order to get out of the plight of Baudrillard’s consumer society brought about by, we should to the consumption of sustainable consumption, consumption balance, people-oriented principle, by optimizing the distribution of resources as a whole, to enhance the moral responsibility and perfect legal system, which is conducive to natural environment optimization and promote social and human beings of the continuous development.