Network Micro Animation Form And Artistic Style

Weibo was launched by a Sina, the micro blog service provides social networking sites. External beta since August 2009, as of September 2014, Sina Weibo monthly active users has reached 164 million. The rise of microblogging brought a micro concept, people use words to express feelings and dapper convey information, this expression quickly spread to other areas, "micro-cloud", "micro-letters", "micro-film" "micro store" and so gave birth to a "micro-era", and formed a fragmented, instant features into new forms of communication and culture, animation industry to be outdone, the Chinese Academy of Social Sciences, compiled anime Blue Book "China’s animation industry development report(2012) ", the micro-animation of this new form of animation has been established,Shanghai animation Jubilee He also pioneered micro animation.As the "micro-movies" is a new product in order to meet the arrival of "micro-era" emerged, on its own terms it, there are many potential problems. First, the art style, the micro animation style nationalization and localization landing ring weak, lack of originality; secondly, in the form of performance, mostly Flash production, form a single;third, propaganda is not enough, the degree of public participation low. I believe that the purpose is not to cater to how the animation from the micro-expressions and artistic style to start, to find the crux of the whole "micro-movie" system into "micro-era" torrent to the problem is solved. Based on the existing micro-animated expressions and artistic style research, analyzes a network of micro animation design trends, and start from the micro pan-entertainment animation industry point of view, expounded in micro-animated advertising design, movies and games use and interaction of these three areas.In this study, mainly in literature research, lessons learned law, case series analysis method to study methods, study of micro animation of language and artistic style, to explore the effects of different forms of art in the micro animation and Western Micro Anime Art style differences. As animator micro era, we should grasp the development situation of micro animation, animation proposed micro moment problems traditional and modern animation analyze the pros and cons, to create an animation with the current artistic styles and modes of transmission, for the development of China’s animation industry’s added a new sum.