A Research On Extraction And Redesign Of Regional Symbols In Traditional Utensils

As the economic growth slows, as well as the exacerbation of ecological issues,the national strategy for economic development has taken transferring economic pattern and searching for new increase point as main starting points. Nowadays, all areas of China are competing to transfer economic development modes, among which it has become one of the important pointcuts to integrative tourism industry and culture industry so as to advance the development of cultural creative industry.Culture industry, which is developed based on regional natural and cultural characteristics, can stand out from numerous competitions only based on showing its own characteristics and condensing regional cultural features.Characteristic is associated with identifiability. Known from generalized semiotics concept, an object can be taken as a symbol when achieving the aim of expressing the internal experience of the objective world involving emotion,aesthetics and will. Based on this, the image presenting certain regional cultural characteristics can be called as a regional symbol. This paper, taking semiotics theory as foundation, condenses the concept of regional symbol and makes profound research on regional symbol in allusion to the content, constitution, features and regulations.Afterwards, it puts forward the extraction method based on the symbol of “regional image” in regional traditional utensils, and combines it with modern products for new method exploration of regional cultural and creative product design. It is a key point of how to screen and refine such regional symbols and altering visual image for cultural creative design. Therefore, this article makes research and the content is as below:(1) The regional symbol concept was constructetd based on semiotics theory: the paper makes research on the content and regulations of regional symbols from semantics, syntax and pragmatic dimension, and introduces the context concept, to explore the significance of context to regional symbol as well as the context building of regional symbol.(2) The analysis of geographical position and context features of regional symbol:from the basic features of regional symbols to discuss the geographical position and context features of regional symbol, and how they correlate with each other to make influence on local utensils.(3) The analysis of regional symbols feature of Majiayao painted pottery: Firstly,illustrates its geographical adaptability. Secondly, it analyzes the extensional semantics and intentional semantics from content and performance level. Then it analyzes the syntax features from modeling, pattern and texture, and discusses the pragmatics from function and spirit. Finally it analyzes the context factors of cultural re-design and makes classification for it, as well as brief explanation.(4) Taking Majiayao painted pottery as example, makes research on the practice of symbol extraction and re-design: Firstly, it obtains regional image semantics with Brain-storming and KJ,and the modeling elements of Majiayao painted pottery has been decomposed with Morpho logical analyses. Secondly, it builds correlative mechanism between the modeling elements and regional sense of Majiayao painted pottery by the means of coefficient quantization processing. Finally, it establishes computer-assisted product element analysis system based on the mechanism, then makes redesign for culture utensils. This paper intends to manifest the feasibility of practice through certifying the design result.