| This study is committed to taking the six major categories of Mongolian cultural programs produced and broadcast by Inner Mongolia Radio and Television Station as the research object,and analyzes the typical cases with high broadcast volume and high content,showing the cultural symbols,presentation skills,communication channels,characteristics and significance contained therein.On this basis,we will sort out and reflect on the current situation of the regional communication of Chinese traditional culture in Inner Mongolia,and understand the social and cultural function of television in the context of social and historical changes,so as to find out the current challenges and put forward inspiration.Mongolian cultural programs of Inner Mongolia Radio and Television Station have built a program image with profound cultural heritage through its unique language and non-language symbol system.In the complex but unified symbol system,the cultural connotation of Chinese traditional culture is presented through symbols.Through a comprehensive analysis of Mongolian cultural TV programs of Inner Mongolia Radio and Television Station,we will study the current situation of regional dissemination of Chinese traditional culture in Inner Mongolia.Strengthening the integration of high-quality cultural communication resources and the use of new media technology to critically inherit Chinese traditional culture will help to improve the communication effect of Chinese traditional culture.The main body of this article is divided into four parts,namely,the overview of the dissemination of Chinese traditional culture in Inner Mongolia,the content and presentation of Chinese traditional cultural symbols in cultural TV programs,the characteristics and significance of dissemination in Inner Mongolia,and the challenges and enlightenment of dissemination in Inner Mongolia.In the first part,the overview of regional communication of traditional Chinese culture introduces the relationship between culture and symbols,the relationship between cultural communication and cultural TV programs,and explains the relationship between cultural communication ability and cultural exchange in Inner Mongolia,which is essential for building a common spiritual home for all ethnic groups.In the second part,the content and presentation of Chinese traditional cultural symbols in cultural TV programs are specifically analyzed.The content types and presentation skills of Inner Mongolia Radio and Television’s Mongolian cultural programs "Heavenly Northern Xinjiang","Chinese Cuisine","Chinese Culture Lecture Hall","Chinese Medicine","Record China" and "Chinese Dictionary" Coincidentally.The third part is based on the analysis of the content of the second chapter and the characteristics and significance of the spread of Chinese traditional culture in Inner Mongolia.From the 50,000 model of communication,we can draw the characteristics of the active planning of the mainstream media spreading Chinese traditional culture in Inner Mongolia,the prominent regional cultural characteristics,the multi-platform participation in the communication,the satisfaction of the audience’s demands,and the meeting the needs of cultural popularization,and summed up its social and cultural significance.The fourth part puts forward the challenges and inspirations of Chinese traditional culture in the communication of Inner Mongolia.It puts forward three challenges in the communication of Chinese traditional culture in Inner Mongolia,such as the lack of shared sharing of content setting and expression,the low fit between the form of communication and emerging media,and the insufficient satisfaction of the needs of regional audiences.When the spread of traditional Chinese culture in Inner Mongolia,we should strengthen content review,carry forward the concept of cultural protection,optimize the form of communication,explore emerging program models,understand regional characteristics,and carry forward the characteristics of local media.The conclusion part summarizes the overall content of the research in this article.Taking the conclusions of this study as a reference,we will explore better TV program production plans to promote the regional dissemination of Chinese traditional culture in Inner Mongolia.Provide documentary basis and academic basis for the discussion of optimizing the dissemination path of Chinese traditional culture in ethnic areas.Promote the integration of cultures,strengthen the sense of the Chinese nation’s community,and enhance cultural self-confidence. |