| The mass media is an effective carrier of ideological and political education, which provides all kinds of information, opinion and entertainment resources, like a pair of invisible hands, influencing and guiding our lives. TV series and TV shows both the dissemination of public opinion, an important means of ideas is also an important way to spare time to relax. Drama has become an indispensable part of people’s lives. Recent years, due to the influx of social capital, the drama investment growth, resulting in the rise in TV production, and a lot of "chaos".The TV series "chaos" is TV the confusion, which does not comply with the phenomenon of the sound development of the drama. The chaos is mainly reflected in the six areas of "excess production","serious fraud" and "blind high-priced purchase Star"," remake has become a trend","Palace bucket constantly" and "fictional history". Excess production leads to a waste of resources and the reduction of the ratings. Serious fraud undermines fair and orderly the drama market competition environment. Blind high-priced purchase Star led the drama of soaring production costs, at the same time because the producers only concerned about the star effect, they will ignore the plot of the drama itself, quality, which will lead to a decline in the quality of the drama. Remake has become a trend leads to the originality of the drama, wasting of resources and excessive subvert the original grounds of offensive. Palace of the story of the struggle, carried forward "evil", contrary to the moral value system of the Chinese nation. The history with joking is not to respect the history, which makes broad audience ignore the real history, and it will be easy to make people in a frivolous view of history.The government is the regulator of the market, its main responsibility is to make up for the failure of the market by government regulation, or say there is a certain correlation between "chaos" in the market long-term unresolved and the government regulation which is not in place. Therefore, the regulation which is not in place is a reason of TV series "chaos". Government policy in favor of TV shows and other cultural and creative industries support affect the flow of funds, resulting in excess capacity; lack of a sound legal system, leading to serious fraud and market disorder; government’s duties positioning unreasonable, leading to a independent drama production constraints, improved power shortage, resulting in the poor quality of the drama; administrative closely guarded, not conducive to economies of scale, leading to serious drama to follow suit, the story old-fashioned.Improve the content or way of government regulation, which can be a better regulation of drama "chaos" to guide the sound development of the drama. On the basis of summing up the experience of foreign TV series of government regulation and TV series "chaos" government regulation reasons, we put forward government regulation recommendations to renovate domestic drama "chaos". Specifically:(1) Adjust the policy of support to enhance capital into oriented. Change the overall support pattern changed to achieve different key enterprises, enterprises with good support strategy, the formation of a gradient of development, and enhance the strength of the leading enterprises. At the same time, the government during the industry support before a rigorous argument, in support of the implementation of the policy to pay close attention to whether there is excess capacity, and, depending on the changes, to take measures to enhance the industry’s access threshold.(2) Consummate the regulation of the legal system, leading to a fair and orderly market environment. Sound legal regulatory system should include the investment and financing of the TV series, drama production, production and broadcast of the drama, the drama the approval and drama of the quality assessment.(3)Clear the positioning of the responsibility of government to promote the relative independence of the regulatory changes. The duties of government regulation should be defined as the regulators or "hunting", rather than the main body of the market, while its regulatory measures should be independent, justice, reasonableness of such safeguards.(4) Combine government regulation and civil regulation.Committed to the results of the regulation in the public willingness.(5) Rebuild the index system of drama program’s evaluation and standardize the quality standards of the TV series. Change the ratings of the supremacy of the assessment method, add indicators such as "social reputation","CD-economic benefits to balance the negative impact brought.(6) Classify the TV series to meet the needs of different types of audience the story. Change the current TV series theme single poor situation. |
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