| The Central Soviet Area is the biggest revolutionary base area in the AgrarianRevolution Time, while its place is immeasurable. The activity of message spreadingin the Central Soviet Area is an important part of the Red Culture of the ChineseRevolution. Slogan became a most important carrier of the activity of messagespreading in the Central Soviet Area because of its specific form of transmission,which made valuable contribution to the revolutionary propaganda of the ChineseParty of China by its spreading widely. This paper takes slogan activities of messagespreading in the Central Soviet Area as the research object, which puts effort intostudying its content, modes, techniques and effect of spreading from the perspectiveof Communication comprehensively as far as possible, in order to analyze how sloganspreading mobilized workers and peasants and how it could change people’scognitive structure and attitude, which finally managed to gather strong emotionalappeal during the years of war.Slogan spreading is very important propaganda in the Central Soviet Area.Firstly, slogan explained the policy programme of the Chinese Party of Chinaincluding political standing, taking part in the fighting, economic construction anddynamic condition; Secondly, diversified modes of transmission in an organized wayincluding march delivering, newspapers, official demonstration and communicationof word of mouth; Thirdly, all-around techniques to persuade people and win theirsupport, including repeatedly and overlaid persuasion, regular language, vivid visualeffect and contrastive and classified reasoning; Finally, slogan spreading improvedthe people’s political consciousness, developed the revolutionary army and stimulatedthe revolutionary mood of the masses. As the spiritual wealth of the developmenthistory of the Chinese Party of China, slogan activities of message spreading in theCentral Soviet Area, which inspires the modern society, is worth studying deeply. |
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