On The Legal Improvement Of The Brand Products Quality Management Of China

Currently, the products made in China are sold all over the world. However, weare still in the middle and low level on the product chain of the global manufacturing.“Cheap price with low quality” has become the “obstacle” for the brand enterprises ofChina to improve their reputation abroad. Besides, the foreign countries keepstrengthening their technonical barriers to trade, and make harsh and stricttechnonical and heakth standards so as to protect their own industries while faced bythe trade protection of the foreigh countries, the brand enterprises of China fail toorganize forceful resistance or strike back, with the result that they are forced into apassive position. And just looking back to our domestic markets, there are still manyproblems like brand products quality and food safety occurred each year, for example,the incident of Sanlu poisonous powdered milk, clenbuterol and salmonella events ofShuanghui Group Company, and plasticizer of Jiuguijiu liquor etc., which haveattracted extensive concern in domestic and international markets, and severelydamaged the reputation of “made in China” in the world. The domestic andinternational harsh situation has forced us to improve and reinforce our supervisionon the quality of brand products and bring up the stragetic awareness to win themarket with quality. Therefore we can foster stronger and bigger national brands andimprove the ability of the brand products against the international riskes.In view of the reasons mentioned above, based on the national conditions ofChina, after sorting out the effects and problems of Chinese laws concerning thequality management of the brand products, this paper has analyzed the shortcomingsof the laws on the brand products quality management, drawn on the successfulmanagement experiences and law provisions of USA, EU and Japan, and thenadvanced some relevant lawful tactics on the perfection of the brand products qualitymanagement of China from three aspects, i.e. the cultivation of brand products quality,production and sale of the brand products and the brand products crisis management,so as to lift the integral quality level and the international images of domentic brandname products of China, to enhance general national power and internationalcompetitives and to give more possibilities to making China a powerful qualitycountry in the world.