Research On Cultural Needs And Supply Problems Of The New Generation Of Migrant Workers

The study of "the new generation of migrant workers", mainly refers to was bornin twentieth Century80years later with a rural household, but not engagedagricultural cultivation in rural population. These young people are in a variety oflabor from the countryside into the city. Not only are they an important driving forcefor economic development of the city, but also is the bridge between the rural and cityto communicate each other. The in-depth study of the cultural demands of newgeneration of migrant workers, has important theoretical significance and academicvalue not only in revealing its own characteristics, but also to enhance the enthusiasmand initiative of migrant workers work, accelerate a city to change process, promotethe city development, the economic and social coordinated development of urban andrural, achieve the goal of building a harmonious society, all has the importantpractical significance.Cultural demand is the general one of human society. According to Maslow’shierarchy of needs, people have five kinds of physiological needs, include safetyneeds, social needs, respect the needs and self actualization needs, followed by alower level to a higher level. When the material needs of the new generation ofmigrant workers has been satisfied, the other aspects of demand will be excited, andcultural needs become increasingly prominent, and cultural demand is graduallyhighlighted. It is an important topic in the current government urgent that how tobetter satisfy the new generation of migrant workers culture needs. According to thefield survey, the cultural service supply cannot meet the culture demand of the newgeneration of migrant workers. The new generation of migrant workers on thelocation of the cultural service facilities and community cultural activities are in alower satisfaction.This paper adopts the method of empirical investigation and theoretical researchcombined with sampling survey, cultural demand of Zhengzhou Gree Industrial Parkof the new generation of migrant workers as a starting point for research, and on this basis, combined with the results of other related researchers, in-depth understandingof the basic situation of the new generation of migrant workers, and cultural activities,summarizes the basic characteristics of the cultural demand Zhengzhou City, the newgeneration of migrant workers. Based on the new generation of migrant workers thecultural needs, analyze the main problems of current Zhengzhou city cultural servicesupply in. From theories of communication, sociology, philosophy and cultureindustry, analyze the reasons why the cultural service supply cannot satisfy the newgeneration of migrant workers’ cultural needs. At the end of the paper, try to putforward feasible countermeasure and suggestion to further satisfy the new generationof migrant workers’ cultural needs.