Study On The Status And Educational Strategies Of Contemporary Youth Consumption Concept

Consumer behavior is unique to the human society, where there are human survival,consumer behavior will occur through the ages, the researchers carried out extensiveresearch on the problem. Consumption after the birth of slowly beyond the scope ofeconomic problems, and began to entered the field of moral issues. For the contemporaryyoung people, but also happened and consumer behavior. Along with our country socialistmarket economic system gradually perfected and the development of social economy, wecan clearly found that the younger generation has become a fairly active consumerconsumption market. Contemporary youth as a social special consumer group, bytraditional culture and western consumerism dual factors impact, in consumption on presenta brand-new characteristics. Youth consumption idea is an important part of the culturalvalues of contemporary youth, and their consumption ideas to shape and cultivate a directimpact on the formation and development of the world, their consumption to a certainextent can reflect the trend of the value orientation of the society as a whole. Therefore, inthe context of a harmonious society, pay attention to consumption condition ofcontemporary youth, grasp the overall features, cultivating young set up correct concept ofconsumption, the current has become our common concern topic.Guide the contemporary youth consumption correctly, and ultimately affect the entireyouth groups form a rational, scientific, and the green consumption, to enhance the corecompetitiveness of our nation’s future, cultivate useful talents, to reduce the country’s futuresocial costs, thus forming a virtuous cycle of spending from generation to generation, forthe development of China’s economy and play a positive role in the construction of aharmonious society. Youth in this paper, from the analysis we can draw the correctconsumption concept, namely "rational and moderate consumption", and the youth set upthe correct consumption view, is not only beneficial to the healthy growth of young people,to the construction of style of study, school spirit and keep the fine tradition of our party,practice play an important role in the scientific outlook on development.Contemporary young people’s consumption psychology is not mature, there are manydefects, young people consumption level and the social overall consumption level is notconsistent. In all kinds of blind, show up with the joneses ", such as psychological support,it is easy to be enslaved by consumer behavior, lack of clear understanding of ideal andreality, there is no set up the concept of rational consumption, beguiled by materialistic,muddle along, carry out the consumption view of materialism; simple think consumption ishappiness, tie the material with happiness. The contemporary youth consumption and development was precipitated by a variety of factors, from a macro point of view is all sortsof economy, culture, media environment the result of joint action, as well as various familysmall environment, as well as the factors contributing to the youth of the micro level itself.Strengthen consumer education young people, will lead to healthy consumption idea trackis a urgent matter. The author aimed at the status quo from the youth consumptionprinciples, ways and contents of the education level of a series of educationcountermeasures.This paper is divided into the following six parts:The first is foreword, mainly summarized the selected topic background and researchpurpose and significance, research status at home and abroad, research methods andresearch review.The second for the consumption of the concept, the main elements from the concept ofconsumption, consumption, consumption, consumption of various ages of these fouraspects..Third part analyzes the performance characteristics of the contemporary youthconsumption, mainly from the focus on food and clothing and experience pleasure, focuson the consciousness of brand and pay attention to practical, consumption in progress,overdraw consumption for young people to accept the four aspects in this paper.The fourth part analyzed the existing problems and influencing factors of thecontemporary youth consumption, mainly from the contemporary youth consumption statusand the influencing factors of the contemporary youth consumption two aspects.Fifth part of the contemporary youth consumption education guidance, mainly fromthe youth consumption ideas of education, youth consumption the way of education, youthconsumption view education three aspects of content.