The Study On Legal Protection Of Consumers’ Right Of Privacy In Internet Trade

The21st century is the era of information technology. With the rapid development of network technology,the number of Internet users increased dramatically, making Internet users and network operators closer together. Through micro-letters, Tencent QQ, online chat rooms, many of the traditional patterns of consumers ’behavior have been quietly changed. The traditional mode of shopping in the impact of Internet information, already can not meet the needs of consumers. At the same time, facilitate network technology means constantly updated with the fast transmission of information in cyberspace, to promote the rapid development of online transactions such behavior patterns. Online shopping is becoming increasingly large population range, up to90years old, down to teenage children, are dedicated to online transactions. However, in the rapid development of network economy, consumers are more dependent on online shopping environment, the personal information of consumers, especially the right network privacy issues have become increasingly apparent.The basic idea of this paper is the use of theory with practice and comparative study of methods, combined with a study of the actual situation on the internet transactions to protect consumer information privacy law issues. By contrast the U.S., EU, OECD approach on this issue, get inspiration, find we can learn and learn. Finally, the author’s suggestion, I hope the departments concerned to speed up the process of legislative protection, calls for Internet service providers to strengthen self-discipline, Ministry of Information Industry to strengthen the network dealer network monitoring, and guide consumers to enhance the legal awareness and self-protection awareness, strengthen education, improve the legal protection of popularity in Chinese consumer privacy online.The first part defines the basic concepts, the author lays the foundation for subsequent research. After giving the traditional definitions of privacy and internet privacy, network transactions summarized the characteristics of consumer privacy, and then, the legal protection of users privacy-related issues were discussed one by one.The second part of this paper explores the theme of conservation status and problems, and further the cause of problems also were analyzed.The third part uses o comparative analysis to identify, our country and the United States, the European Union, the Organization for Economic Cooperation and Development in the online consumer privacy protection of personal data at all levels so far, from which we can learn from the country where the legal system in order to further improve our online trading of consumer personal data privacy protection proposals, to pave the way for the fourth part.The last part of the article, mainly put forward suggestions to improve our network transactions to protect consumer privacy.