Study On Value Orientation Of People’s Livelihood Journalism From Perspective Of Sociology

As an unique social disseminational phenomenon in our country, people’ slivelihood journalism walked into the public field of vision in2002,and has displayedits formidable vitality and the widespread influence,became rapidly the mainstream ofpresent reportages. Journalism is an important social institution.It has many socialresponsibilities,such as exchanging information,watching environment, coordinatingsocial relations and so on.Especially in the Information Age, it’ll assume moreimportant functions than ever. In the transition period of China, public opinion of themedia is also needed to guide the people correctly, facing each kind of socialphenomenon and solving social issues. Obviously, study on reportages of People’sLivelihood intensively has the vital practical significance.From perspective of sociology, this paper embarks from people’s livelihoodjournalism,which regard people‘s livelihood and democratic the value orientation.Itemphasizes the sociological means of Peoples’Livelihood journalism, combines thetheory of relationship between news and social development in news disseminationand the theory of sociology. Through reviewing the development of brand columns inPeoples’Livelihood journalism, using numerous news cases from media,such astelevision, newspaper, network, broadcasting station etc.,adopting sociologicalresearch techniques,eg. Literature Methodology,Ttypical Analytic Method, CaseAnalytic Method, Comparison Test, Qualitative Analysis is mainly carried out tostudyResults are obtained by the sociological fundamental research of people’slivelihood journalism.Firstly, people’s livelihood journalism is a disseminational phenomenon showingthat a specific time starting to move toward the prosperous society, its appearing anddeveloping has deep social reality foundation in Transition Period of China，that is，turning point of the modern society, media environment of the Information Age, mass in the common people society, atmosphere of contemporary multiculture, realistic needto dealt with the social prombles, media policy of the Party and the government tokeep pace with the times and so on.Secondly, people’s livelihood journalism has become the effective boost topromote modernization development of our country since its appearing because of itsunique value orientation.It has positive roles in promoting the construction of marketeconomy, the reform of impetus organization, the optimization of public opinionenvironment, the building of social democracy and the hasten of man’s modernization.Moreover, there are also many prombles in reportages of people’s livelihoodinevitably, such as the flaws of its repeatedly trivial selection, grasping theconnotations of the common people, people’s livelihood etc., as well as improperreporting, role dislocation, function pan in the process of operating,which require us toface up to and to improve.Finally, based on the social development, this paper makes the analysis and theforecast to people’s livelihood journalism, judges its three trends preliminary,promoting to the public news, focusing the theme of countryside and farmer,payingattention to minority groups, which will serve the general situation of socialdevelopment well.