Study On Legal Regulation Of Personal Financial Services Of Banks Under The Multi-industry Operation Trend

In recent years, with the steady growth of our country economy, people’s living level gradually improve, the increase of personal assets increasing the financial needs of residents. Personal finance business to become a new profit growth point of China’s Banks, the financial system is affected by the growing, it affects the whole financial system security and stability. Although this type of product quantity is increasing, but corresponding legal system is not because of the development of financial products with perfect. At present our country bank personal finance business and insurance, securities industry mixed management trend of crossover operation. For this kind of mixed management within the scope of the banking business, the current legal system in the lack of unified and effective legal supervision system. It also makes the at present all kinds of personal finance business fraud is difficult to be effectively regulate. Therefore,how to perfect and unified mixed management trend under the banking supervision system, become the primary task of regulating commercial bank personal finance market.For the current our country commercial bank individual financing business the lack of legal regulation, from the industrial and commercial bank of SY branch of the typical case to study. Through the case study, we can find that the mixed management mode of the practice of bank individual financing business development including development space is limited, the legal relation of fuzzy, the information disclosure system is insufficient, lack of self-discipline system and so on. And the bank of mixed management regulation has the necessity and feasibility of legal reality. So for mixed management trend of bank personal finance business legal supervision system, can be built from the following several aspects.First, in terms of banking regulation system, to construct the mixed management trend of banking supervision system. Because the current regulators macro-prudential supervision idea, severely fettered the growth of the bank personal financial product innovation, which leads to market is not fully financial products for consumers to choose. So, need to build a loose bank personal finance business supervisionmechanism, to provide banking innovation appropriate regulatory conditions.Secondly, in terms of distinguish bank financial behavior legal relationship, to clearly define the legal relationship of personal finance business. Shall, in the bank personal finance business, the rights and obligations between the bank and the customer reasonable allocation, on the one hand, can effectively deal with the legal relationships between Banks and their customers, and on the other hand also can significantly reduce both the legal risk in the financial markets.Thirdly, from the aspects of protecting customer’s right to know, to perfect the information disclosure system. When Banks to introduce products to the customer, will comprehensively, transparent, and accurately revealing the structure of financial products and investment risk, such as loss of the principal to the customer comprehensive understanding of the risk exposure of its purchase of wealth management products.Finally, from the aspects of the effectiveness of the supervision, to the bank’s personal finance industry self-discipline to ascend, and improve the bank financial personnel autonomy obligation for individual investors.