Analysis Of Present Chinese Pubic Benefit Organization’s Fund-Raising And Its Strategy

With the reform and opening-up policy and the socialist market economy system approaching perfection day by day, the public benefit organization gets rapid developments and increasing importance on various fields such as charity, environment, economic and social development. Therefore, the problem of its capital shortage earns much concern. However, low efficiency of fund-raising highly constrains sustainable development of the third sector. How to collect needed money becomes what the researchers and administrators focus on and work at.In this way,not only would probably fail to accomplish the fundraising goal,also may disturb the original fundraising agenda of public benefit organization.By collecting and statistically analysing fundraising data of over 800 Chinese public benefit organization,alone with the thread of all Chinese public benefit organization’s fundraising changing year by year,the development and present predictament of public benefit organization can be summed up.Meanwhile,through data comparable analysis of Chinese and American public benefit organization’s fundraising,the circumstances and predicament of public benefit organization can be induced and summed up.To solved those,three elements that affect public benefit organization has been formulated and further analysed with cases to interpret how to choose proper strategy of fundraising based on three elements of organization. To classified analyse the the public benefit organization’s strategy of fund-raising,the content,object and circumstance of fund-raising was found as 3 factors that affect the public benefit organization’fund-raising the most.With analysis of data and objects,the result of this analysis is to consult the public benefit organization to make proper,efficient fund-raising plan according to their own characters, meanwhile,based on public benefit organization’s fundraising,the practice and popularizing of ideology and political work can be done,as well as deepening the comprehending and cognition of public benefit organization’s fundraising, and promoting the public benefit value and work.