Research On The Fund Raising Modes Of Business Charity Fund In Huizhou

As an important part of “the third department” together with government and enterprises, charities have played an indispensable role in pushing forward the improvement of people’s livelihood and the construction of a harmonious society. Since the 18 th session National Congress of the Communist Party of China, the overall environment for the development of the undertaking of charity in the country has embraced great improvements. And the issue of the Charity Law of the People’s Republic of China in this March announced that the undertaking of charity has entered a new era of “developing charity by law”. However, the core issue of developing the undertaking of charity is fund raising, as the sufficient provision of fund is an important source for the sustainable development of charity. And along with the social and economic development and the uplift of people’s awareness of charity, the traditional charity mode has gradually failed to follow the demands of time, in which the part of fund raising requires innovations. The “Fund Raising Mode of Business Charity Fund” this Paper tries to talk about is just one of the innovations as a result of the exploring of the Huizhou Charity Federation. This mode aims to adopt and introduce the concepts of the market system and industrial development into the fund raising operation for charity, in order to achieve win-win in both social and economic interests and thus provide a sustainable financial support in the continuous development of the undertaking of charity. However, this fund raising mode is still in the exploring stage in practice, where some success have been achieved but there is still room for improvement. Accordingly, it is of realistic significance to study the development of philanthropies in Huizhou from the perspective of fund raising.This paper is trying to research this new charity fund raising mode through six parts.Party One: Introduction is to introduce the background, significance, both domestic and international current situation, content and methodology of the research on this field. At present, there’re not many articles on the research of the fund raising mode of charity. And this paper tries to carry out a full-scale analysis on the fund raising mode of business charity fund by the methodology of documentary research, empirical research, and comparative analysis.Part Two: Main Concepts and Supporting Theories is to clarify the definition of the concepts applied in this paper including “charity fund” and “fund raising mode of business charity fund”, and introduces the theories of the Maslow’s Hierarchy of Needs and strategic charity theory related to the research in this paper.Part Three: Factual Analysis of the Fund Raising Mode of Business Charity Fund in Huizhou tries to analyze 5 cases through 4 aspects including background, subject, procedure and characteristics of their operations.Part Four: An Analysis on the Problems and the Causes focusing on the existing problems of the mode. The problems are low social recognition and enterprise participation, unitary operation subject and project content, and inadequate measures for risk assessment and process supervision, which result from the juvenility of social environment and supporting condition, lack of planning and market operating ability, and the imperfection of working mechanism and procedure.Part Five: Inspirations from the Experience of the Fund Raising Mode of Both Domestic and International Business Charity Funds introduces inspirations from the similar organization and their projects, including the united solicitation of contributions, marketing with charity course, charity stores, and third party charity evaluation institute as the foreign experience, and enterprise naming mode, the Yellow River charity mode, financial charity, stock equity contribution as the domestic experience. All of these contribute to the improvement of the fund raising mode of the business charity fund in Huizhou.Part Six: Measures to improve the Fund Raising Mode of Business Charity Fund in Huizhou. In the light of the existing problems, some countermeasures are proposed, including strengthening the formulation of laws and regulations, researching the specialization of fund raising teams, setting up pivotal charitable organizations, establishing and improving the mechanism of risk assessment, and exploring the fundraising- relief separation mechanism.