The Research Of Mao Zedong’s Method Of Propagating Ideological Work In Yan’an Period

The thirteen years during the Yan’an period (1935.10-1948.3) was the relatively mature period for Mao Zedong’s method of propagating ideological work. Mao Zedong is a skillful propaganda masters, he not only paid attention to the propaganda of the Communist Party of China voice, pay attention to theoretical study and seeking truth from facts, but also attach importance to the great power of the people in the revolution.He used wide variety of ways to carry out intensive theory publicizing, to consolidate the Anti-Japanese National United Front, which resulted in the great victories in the War Against Japanese Aggression and the War of Liberation, laying a solid foundation of the masses for the founding of the People’s Republic. Analyzing and learning Mao Zedong’s method of propagating ideological work in Yan’an period has guidance significance for the propagating ideological work in the new period.Through reading and reorganizing of Yan’an period Mao Zedong literature material, on Yan’an period Mao Zedong propaganda and ideological work methods are concise analysis. In the Yanan period, we were faced with the arduous propaganda task such as the Anti Japanese national united front, the positive image of the Communist Party of China, the universal truth of Marxism Marx, the ideal of communism and so on. Yan’an period Mao Zedong’s propaganda work method of the thought to the methodology of Marxist philosophy theory, Marxist Journalism and communication theory and Lenin’s propaganda encouraged inculcation theory as the theoretical foundation, the formation of the five propaganda ideological work methods:armed with the theory, model demonstration, media, special education, speech encouraging five methods, for the victory of the new democratic revolution the solid mass base and ideological foundation.Nowadays we are faced many important issues such as globalization, mass media, social changes and so on. In the new period, how to strengthen Marxism mainstream ideology, good propagating ideological and political work is steel a difficult problem. Carrying on and developing the essential parts of Mao Zedong’s method of propagating ideological and political work in Yan’an period, we raise idears as follows, Adhere to the theoretical propaganda, enhance ability to the theory of confidence; adhere to the model demonstration, convey the socialist core values of positive energy; adhere to the mass media advertising, extensive mobilization of social strength to achieve the dream of the Chinese; adhere to the thematic education activity, enhance the efficiency and timeliness of the party building; adhere to the preaching education, promote the popularization of Marxism.