Study On Ideological And Political Education Discourse Innovation In The New Media Environment

With the rapid development of digital information technology, new media has become the technical terminology different from the traditional, and a social media that promote the globe social change,which continued rapid development of its technology promote major changes of the spread technology of modern information, this not only promoted the progress of science and technology, but also affected the development of human society and economy. In this case, it is also constantly changing the way of people interact in today’s society, and affecting people’s way of living and thinking. To adapt to the times, in recent years, research on the ideological and political education discourse have reached unprecedented heights both in the political sphere, or dialogue in the academic field of study. Ideological and Political Education is an academic discourse with Chinese characteristics, the study is an important branch of discourse of ideological and political education of basic research. Though, study the discourse of ideological and political education has achieved more positive results in the past 30 years, but the drawback is that the progress of its discourse research is still lagging behind other areas of research of ideological and political education. In view of " the innovation of the ideological and political education in the new media environment" has important practical significance.From the perspective of globalization and multi-disciplinary,to study the new problems and situations of the ideological and political education discourse that New Media(New Media) brought.First of all, the theoretical analysis of the issues related to the discourse of ideological and political education innovation, aimed at lying a solid theoretical foundation for the depth study of topics, trying to have a good overall grasp of research. These problems are mainly related to some theoretical concepts of new media concepts of discourse, contextual concept of new media environment, on this basis, to enhance the ideological and political education from the scientific level, the ideological and political education to expand the field of research disciplines, promoting the effectiveness of the three aspects of ideological and political education are analyzed, thus forming a pair of innovative ideas and political education in the new media environment, the importance of basic understanding of the discourse.Secondly, it think that the new media is "a double-edged sword" that can bring good opportunities for innovative ideas and political education discourse, specifically reflected in four aspects: the ideological and political education discourse space can expand, enrich the connotation of discourse theory, Innovative communication modes of discourse, to stimulate creative education and the educated. At the same time, it also facing new challenges, namely the ideological and political education turn increase the risk of educational discourse, ideological and political education among the main object to communicate effectively blocked, ideological and political education of public discourse is facing an identity crisis, ideological and political rights education discourse position displacement occurs.Again, by analyzing the opportunities and challenges faced by the discourse of innovation that in this context, to be innovative discourse of ideological and political education must follow four basic principles. First, the principles guiding the second is the principle of inter-subjectivity, three people-oriented principle, the four principles to life. These basic principles, not man-made imagine, but for whatever cause arising. Although different in the Field, in the form of discourse is varied, but the diversity of forms of discourse can not be departing from the basic principles of discourse, the discourse of innovation principle as a rule compliance is to fully reflect the ideological and political education of the whole discourse generated process to meet the demands of people of all-round development.Finally, in accordance with the basic principles of the proposed innovative discourse, proposed several strategies to select the following aspects of its innovative discourse: First, put the concept of innovation as the discourse of ideological and political education and innovation as the pilot, combined theory and practice in the new media environment receptive to innovation out of the audience to speak, ideological and political education efforts to build a new era of new media discourse system. Second, we should content innovation as the core of ideological and political education innovation discourse, which conform to the needs of the new media era of ideological and political education. Under the new media environment must reflect the characteristics of the times discourse content, combined with particular attention to people’s daily lives, from which to extract the contents of plain words, in order to achieve maximum words resonate. Third, to grasp the key point of the innovation discourse—word conversion. Word conversion has always been throughout the discourse of development, which is to be a permanent cultural heritage and theme development. With the long-term development of the ideological and political education, the current text has formed discourse, discourse patterns of elite discourse, the discourse of traditional discourse and said things that some form of coexistence. However, the arrival of the new media era, resulting pattern has been the impact of this discourse, the individual will ever be converted to interact with the public monologue form. Therefore, in order to improve the effectiveness of ideological and political education, we must change the backward ideas, promote ideological and political education in Discourse. Fourth, it is necessary to optimize the network communication environment as an important measure of innovation discourse. Under the new media environment,discourse of ideological and political education innovation, we need to "share" as the basic way to "new media" to spread interactive channels, this way the "new media sharing" is the realization of a new model of ideological and political education. Construction of this new model, the objective is to adapt to the requirements of the new media age. In order to ensure the effective operation of this mode, establish a sound discourse feedback mechanism and improve the agility of information into words is absolutely necessary, it is not only the correct evaluation of the effect of ideological and political education innovation discourse needs, but also to keep a breast of the educated psychological needs, provide an important basis for continuous improvement and enhance the effect of ideological and political education.