Study On The Acceptance Of Ideological And Political Education Discourse In The Environment Of We-media

We-media changes the traditional unidirection send-out pattern of discourse.The status of sender is becoming common.Each date terminal is a sender,which brings opportunity and challenges for ideological and political education discourse in new era.Ideological and political education discourse is the important part of discipline theory construction of ideological and political education.Ideological and political education discourse is the carrier of sending and translating contents of ideological and political education,and also the indispensable intermediary of ideological and political education activities.In the background of we-media,traditional from top-to-bottom unidirection pattern Ideological and political education doesn't adapt to development of times.So,Research perspective should be turn to recipients from sender and passer.For introduction,by reviewing current research of discourse,discourse of ideological and political education,acceptance of ideologic,refering to related documents,Ideological and political education discourse acceptance can be defined as follow: a process of Ideological and political education discourse acceptance senders who carry out interaction between subjects making use of normative and actual speech material and according to rational thinking and nonrational factors such as mental feeling,and construct spiritual world of subjects to guide practice in the process of mutual interaction,acceptance and feedback,with guidance Marxism ideology and in the context of we-media.Chapter1 is about connection between ideological and political education and acceptance theory in the background of we-media,which involves we-media environment,ideological and political education discourse acceptance,and acceptance theory.For we-media environment,the definition and features should be known.Communication subjects are increasing common,and communication way is mutual,and communication speed is immediate.Such features make transmission channel multivariate and open,which weakens the advantage of ideological and political education discourse senders in term of information and channel,and make senders in the equal status with recipient whether ideological and political education discourse can be remembered and put into practice or not depend on acceptance.Acceptance theory with recipient as research center provide a new pattern for ideological and political education research.Discourse senders should take recipients' pre-understanding factors and views expected into consideration.Only in this way,two sides can communicate freely and equally,realizing effective acceptance of ideological and political discourse.Chapter 2 is about influence which we-media exerted on ideological and political education.For we-media,the popular communication subjects weakens dominant right of ideological and political education discourse;the mutual communication way changes the relation between subjects and objects;numerous and disorderly communication contents weaken authority of information;the immediate communication speed reduced regulation power.Influence on ideological and political education exerted by we-media is as mentioned above in four aspects.Chapter 3 is about how to improve discourse acceptance of ideological and political education in the background of we-media.By analyzing influence on ideological and political education exerted by we-media and theoretical construction,it is necessary to conform to recipients' ' mental need,blend in recipients' reality life,and lay emphasis on recipients' creative acceptance with discourse senders as starting points in order to increase effectiveness of discourse acceptance of ideological and political education in the environment of we-media.