The Ideological And Political Education Communication Discourse Of Media Operation And Management

Ideological and political education is the important aspect of human practice activities, in the process of ideological and political education activities for a long time, the ideological and political education discourse in the realization of ideological and political education function, achieve the ideological and political education, and improving the ideological and political education system has gradually been realized, the importance of ideological and political education discourse study peremptory has become in recent years, scholars efforts to develop the important areas.The main feature is the ideological and political education discourse with communication attributes, because words are in the process of information communication as media and information carrier, used to connect with each other by both sides communication and knowledge building symbol system. To ideological and political education from the perspective of communication studies, we must pay attention to the running process of ideological and political education to spread words, expression, constituent elements and effect research.Ideological and political education operation process is the medium of discourse with participation, interaction, change a number of factors, the dynamic process of development. Ideological and political education the medium of discourse operation process by discourse disseminator, audience discourse, discourse information, media, communication effect and noise propagation environment, the feedback of utterance, the discourse of eight elements. Organic combination of these factors, the interaction with the ideological and political education of the medium of discourse to run three links, namely the words communicators to collect information found that the problem communicators through medium of information dissemination, discourse phase, discourse audience to accept information receiving and feedback stage. Ideological and political education in the medium of discourse operation process study, still need to discussed with the traditional and modern two transmission modes and distinction.To improve the effect of ideological and political education to spread words, you have to research the ideological and political education communication discourse in the media from the establishment to the transmission and the whole process of operation, the ideological and political education is involved transmission media discourse management operation process. Ideological and political education transmission media discourse operation management there are many practical problems, which include:lack of management mechanism construction makes the process management, lack of ideological and political education communication discourse itself to spread effect is weakened, new media operation to cause significant damage to process management, etc. To this, must promptly take effective measures, which include:strengthening process management mechanism construction, optimize the structure of ideological and political education communication discourse itself, optimizing the ideological and political education spread of new media, pay attention to enhance audience’s cognitive level and accept psychology, improve the professional and technical conditions of process management, etc.