Online Legal Service In The US And It’s Experience For China

As the widespread of internet, more and more traditional business can be conducted conveniently and law affairs are no exception. Internet has drastically altered our picture of traditional legal service marketing. The general public can get an access to inexpensive but superior quality service by internet more easily to settle the relatively simple civil and commercial dissensions.Researching influence of on-line legal service to off-line and the way to approach relationship of them from many angles, the article extracts advantages from case study of the USA and aims for achieving win-win situation. This dissertation contains four chapters. The opening chapter gives a general overview of the subject, including basic concept, contents, models of service delivery and its feasibility analysis. Chapter II analyzes the quoted disruptive innovation theory application on legal service marketing reform and the purpose is to work out whether these innovative theories can be taken on in China. Taking a successful on-line legal service provider Legalzoom in America as an illustration, the third Chapter summarizes the situation of the development of on-line legal service in America, thus analyzing the operating models and legal status. Chapter four mainly describes the development of the on-line legal service in China, especially development pattern, the on-line legal service providers’ legal status, and their duties. Compared with on-line legal service’s development in America and taking bugs of the actual system in China into consideration, the fourth Chapter gives the reasonable suggestions for on-line legal service establishment and development from the Legislative and administrative Point of View.Based on the study of successful case in America, it’s a must to establish advanced and standard on-line legal service platform in China under the circumstances of underdog networking and low efficiency, which is a coordinator to traditional legal service. The platform will be a great assistant to combine to off-line legal service, realizing win-win Corporation and improving the value of legal service marketing.