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Research On Community Supported Agriculture In China

Posted on:2016-04-14Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2296330467996847Subject:Business administration
Abstract/Summary:PDF Full Text Request
In recent years, a series of food safety problems in our country, such as clenbuterol ham sausage, toxic melamine milk powder, bean sprouts, cooking oil, etc., to a large extent affected the people’s health. In order to solve the problem of food safety, some companies are starting to borrow, imitate foreign development in our country is relatively mature business model, such as community supported agriculture, farmers and, electricity, etc., but the effect is not good, due to different national conditions met bottleneck of further development. In this paper, the model of the current situation and existing problems of community support agriculture in China were analyzed, and put forward measures to improve our country community support agriculture pattern.At first, this paper adopts literature research summarizes the community support agricultural development, the existing relevant research results. It uses literature study and questionnaire methods to analyze the problem of community support agriculture mode in our country. It adopts the contrast method to compare with the patterns of organic agricultural products such as the agricultural super docking, online retailers, and get the advantage of Community Supported Agriculture. It adopts the case study method to introduce the case of small bee family farm to introduce its managing dilemma. It is also the dilemma that the other Community Supported Agriculture faced, and analyzes the reasons of the dilemma. The case is used to service for the total paper. It adopts contrast method to summarize the international experience of Community Supported Agriculture and extract the reference for our country. Finally, the paper puts forward some measures to improve community support agriculture mode:from the perspective of producers, should not only rich products, strengthen the propaganda of marketing and sales channels, and to improve the level of membership service and improve the trust mechanism; From a consumer point of view, to strengthen the participation idea and improve their eating habits; From the perspective of the institutional environment, to intensify policy support and strictly implement the system of organic food certification.
Keywords/Search Tags:Community Supported Agriculture, Producers, Consumers
PDF Full Text Request
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