The Study On Historical Experience And Realization Approach Of The CPC’s Model Propaganda

Model propaganda is formed and conducted by the communist party of China in the long term, which is a form of propaganda with typical image for content, in order to pass the model demonstration role in education and guide people. In the long-term practice, constantly sum up experience of the communist party of China, the model propaganda work have formed and summarized a set of ideas and practices including the clear purpose, models choosing, models reporting and social feedback, in the party’s propaganda work it played an irreplaceable role. However, entering a new historical period, the influence of subjective and objective factors, model propaganda work is in the "weak" trend, there is still a big gap between the demand of the people especially contemporary youth groups, so that the model propaganda of social influence is increasingly reduced. It is difficult to reproduce the brilliant situation in the fifty or sixty’s of last century. This article attempts to the party’s propaganda work as foothold, from the perspective of the ruling party governing principle politics through the Chinese typical communist party propaganda systematic summarized historical experience, and to choose models, cultivating models, reporting models the whole on the carrier of a typical way of the publicity and education work research analysis, points out the connotation and characteristics of model propaganda work of the communist party of China and the value, the key to solve the problems about the current model propaganda work such as "not good enough","the masses doubt" and "not stand", from three aspects including the social environment, social credibility, media reported way analyze the reasons, and from four aspects including cultivating suitable for models’ survival soil, strengthen credibility construction, improve the method of propaganda work, strengthen the youth groups influence, gives the measures for the improvement of operable for the communist party of China under the new historical conditions more effectively implement the governing idea, carry out propaganda work has provided the beneficial reference.