Study On The Problems And Countermeasures Of The Publicity Of The Moral Model

Currently our country is in the period of social transition, with the profoundchanges in the political and economical system. The vigorous development of thesocialist market economy has brought the enormous material wealth and also thediverse values. People in the materialistic society lost themselves gradually, and thephenomena such as moral deterioration or moral decay are very common. In thiscase, the Party and the country promote the publicity of moral model vigorously, in orderto lead the social morality, promote social development. However, some problems existin the current publicity of moral model, which need us to explore and find out thesolutions to improve the effect of the whole campaign.This paper consists of four parts:The first part: overview of the publicity of moral model. Firstly, it explains themeaning of the moral model, and points out the basic major characteristics of the moralmodel---authenticity, progressiveness, sociality, temporal spirit, authority and limitability.Secondly, it further expounds the meaning of the publicity of moral model, and on thisbasis, analyze and point out that teach morality by setting up the moral model is our oldtradition. Lastly, analyze the theoretical foundation of the publicity of moral model. Itincludes ideology of Marx’s theory, the theory of the moral model’s value and the theoryof social learning.The second part: the contemporary value of the publicity of moral model. Firstly,point out that the publicity of moral model has the value of firming to the socialist systemby firming to the socialist economic development direction and carrying forward thesocialist core values. Secondly, point out that the publicity of moral model has the valueof safeguarding the socialist order by maintaining the socialist economic order andmoderating socialist interpersonal relationship. Finally, point out that the publicity ofmoral model has the value of promoting the development of socialism by strengtheningthe cultural soft power for the development of socialism and cultivating high-quality talents for the development of socialism.The third part: The current issues of the publicity of moral model which need to besolved urgently. Firstly, the moral model lacks authenticity and diversity. Secondly, theway of the publicity of moral model is imperfect, such as the single and lacking of socialresponsibility media, the short time and long cycle, and the lack of coordination of smallor medium sized activities. Thirdly, the subject-object relationship of the publicity of moralmodel is unsound, including the lack of subject-object cooperation, ignoring consideringthe needs of the object, and the absolute relationship between the subject and the object.Fourthly, there are some negative factors in the environment of politics, economy andculture, affecting the publicity of moral model. Fifthly, people emphasize merely thedisinterestedness of moral model, and there is no mechanism to protect and take care ofthe moral model, so that the tragic sight of hero "shedding blood and tears" happens.The forth part: The effective measures of the publicity of moral model. Firstly, itneeds to establish the moral model with three principles of staying close to reality, lifeand the public. Secondly, we can improve the way of the publicity of moral model bytaking over the emerging network position, improving the media, and depending on thecoordination between small or medium sized and short or long term activities. Thirdly, wemust improve the relationship between the subject and object, including strengthening ofcooperation between the subject, giving publicity according to the actual situation of theobject and coordinating the relationship between the two. Fourthly, it needs to optimizethe environment of the publicity the moral model, such as optimizing the economicenvironment by keeping market order and promoting economic development, optimizingthe political environment through enhancing the core socialist values and strengtheningour ideal and faith, and optimizing the culture environment by developing Chinesetradition, and solidifying cultural foundation. Fifthly, we need to establish the mechanismto protect and take care of the moral model, protect the virtue and behavior of the moralmodel without being reproached and commending their virtue and behavior.