The Moral Education Function Of Public Advertisement To The Young People

In modern society,the massmedia make an important influence on teenagers moral quality,public service ads is to use the media to teenagers are the new ways of moral education. public service advertisements as a spread of values and behavior norms represent the green advertising positive energy;carrying the function call socialmorality,social spiritual support;has become the bearing of social ethics and guide.since1986our country television production and broadcast after Guiyang"save water"advertising, caused the social repercussions,since then,the public service advertising in all its forms,plays a good role situation moral education and the moral education of the people.In this paper,in view of the influence of public service ads on the moral study,conducted a questionnaire survey of more than500young people to xiangning county, Linfen city,Taiyuan city, young people understand the views of the public service advertising,specific analysis of the public service ads on the teenagers.And then to the public service advertising advantages and problems were studied,mainly from its advertising system, content,degree of participation among teenagers in the school and the parents,and the importance of several hands,and puts forward the related solutions. Aiming to changing the concept of the schooland parents to make them fully realize the public welfareadvetrisement of adolescent moral influence, to give enoughemphasis on public service ads, make public service ads, togetherwith the family moral education^school moral education care moralgrowth of the teenagers.