The Challenges And Measures Of The Popularization Of Marxism Under The New Media Background

The party’s Eighteenth report emphasized the need to further promote the popularization of Marxism. Throughout our 90 years of development experience in the party, have attached great importance to the popular promotion of Marxist theory, and take the mode of transmission of different strategies at different stages keeping pace with the times, so that the Marxist theory of the masses to be understood, accepted and mastered and used to guide people to practice of production and living. So, to promote the popularization of Marxism in contemporary China has important strategic significance and practical value. With the progress of economic and social development and the network science and technology,computers, mobile phones, digital televisions and other new media have emerged as a terminal, and even changed profoundly affect people’s production and living and learning concept, as people’s an important way to get outside information. The emergence of new media and rapid development, had a profound impact on the subject, media, communication, dissemination, and so on about the spread of Marxism popular. This paper will analyze the challenges of popularization of Marxism under the new media background and make suggestions.This paper is divided into four parts, the first part is the preface, mainly on research background and significance, puts forward the main content, research methods and innovative points. the proposed article the main content, research methods and innovations. The second part describes the popularization of Marxism and new media theoretical concepts. Popularization of Marxism was first proposed topic and define its meaning, this study takes a narrow concept,that is, the popularization of marxism of contemporary China, both classical marxism basic principle and basic spirit, also includes the development of related theory in China, such as Mao Zedong thought, the theory of socialism with Chinese characteristics, and Xi Jinping, general secretary of the series of important speech and so on.And the Marx doctrine of public chemistry, books and periodicals, classroom teaching and radio television and other traditional media are discussed.The second section describes the new media concepts, new media is a spread morphology that provide information and entertainment services to the user, with the development of digital technology and network technology, depending on the Internet, wireless communications network as channels to computers, mobile phones, digital televisions, etc. for the terminal. While introduce new media characteristics and future trends. The third part is the challenge and the reasons for the popularization of Marxism under the new media background, noted that facing three challenges of learning difficulties, identity crisis and weakening guiding position and etc. And analyzes the reasons from three aspects: Marxism popularity can not adapt to the rapid development and application of new media technologies, new media communication subject comprehensive literacy uneven, new media development and management lack of effective oversight, to lay the foundation for the proposed countermeasures. The fourth segment is under the background of the new media the effective way to promote the popularization of Marxism, pointed out four guiding principles such as the combination of the times and tradition experience, the combination of science and art, the combination of personality and common development, the combination of theory and close to popular practice. And put forward concrete realization way combining with the characteristics of new media: First, to grasp the immediacy of new media, rich, interactive, personalized features innovative publicity; the second is using the network language, to build a new multi-channel media platform,With the new media and daily life practices, complementary advantages of traditional media and other ways to promote the popularization of Marxism spread times; the third is respecting the principal position of the people, to promote the popularization of Marxism; Fourth, by increasing new media body comprehensive qualities,strengthen government regulation of new media, increase research of new media technology and other ways, form the social force of new media to promote the popularization of Marxism.