Research On The Path Of Marxism Popularization In China For The Age Of Media Convergence

With the innovation of science and technology and the rapid development of Internet,the integration of new media and traditional media has become the future trend of media development."Media convergence" will become a new mode under the diversified operation of information communication channels.Network information technology has brought us into the era of media convergence.It not only profoundly affects the political,economic and cultural conditions of the society,but also subtly updates people’s way of life and the way of information transmission.This paper starts with the origin and development of the popularization of marxism in China,and analyzes the traditional path of the popularization of marxism through the summary of historical experience.At the same time,it expounds the characteristics of media integration and analyzes the opportunities and challenges brought by ideological education communication.On this basis,the paper proposes a new path of media integration and marxism popularization,that is,to make full use of the technical advantages of media integration,strengthen the construction of the theory and environment of marxism popularization,and fully grasp the discourse system of marxism popularization.We should open up new areas for media communication,strengthen infrastructure construction for media communication,establish a feedback mechanism for media communication,open up communication channels between traditional media and new media,and constantly strengthen safeguard measures.The application and development of the media cannot be separated from the guidance of marxism popularization.The media also provides an advanced communication channel for the popularization of marxism.In order to realize its own development and strengthen the practicability of marxism popularization,the realization of the goal of marxism popularization is more urgently in need of the organic combination of the two.