The Role Of Community Association In Insurance Industry

As an important component of modern, insurance industry got a rapid development in the recent 20 years, but the development mode is rough and the business structure is irrational, there are still many problems and the development is at the basic level. To fix those problems, insurance companies started to do self-improvement from before and after sales; insurance consumers learned more commercial insurance knowledge, while the supervision division focused the marketing trend closely and the supervision became more systemic and scientific. Self-improvement from insurance companies, consumers and supervision division is good for the development of whole insurance market, but in reality, there are still many conflicts. Insurance association of China was established for many years, it plays some role in maintain marketing order and protect consumer rights, but the regional development imbalance and lack of service spirit exist all the time. In that case, clarify the positioning and responsibility of association is necessary, along with extending the advanced mature practical experience. This essay is good for the long-term and health development of association. China’s ’3rd Plenum’ Meeting brings new opportunities and challenges for the development of social association, in the same year, Chairman Xi gave a deep and systemic statement about carrying out the spirit of the meetings, he has more high expectation on the role of industry association.This essay includes 6 parts: the first part is the introduction of study background and methods, the second part is the references review in recent years, the third part is talking about the development of association from the aspects of theoretical basis of community organization, industry association, the fourth part is talking about its positioning and the fifth part focuses on the analysis of practical problems while the last part is the most important part, it is the practice analysis of insurance service quality and the contentious development, and then propose relative strategy.