Network Involved In Fujian Province Police Public Opinion Strategies Research

Involved in recent years, along with the rapid development of Internet, network public opinion events more frequently, law enforcement credibility has been gradually endanger the public security organ.Fujian province is in the rapid growth of Internet users and the contradiction between economic and social development across science superposition, network involved police public opinion management faces challenges.Research network in fujian province for p public opinion strategies, help to fujian province, city and county level public security organs and the police public security local police station to deal with network on public opinion and guide social media public opinion to provide decision-making reference.In this paper through the analysis of network involving police public opinion causes and characteristics, combined in recent years, Fujian Province network involving police public opinion development and cope with the situation, analysis of the Fujian provincial public security organs in dealing with the network public opinion concerning police in the presence of the effect is not obvious, work one-sided, pre monitoring treatment ineffective, in warning improper disposal, information to clarify the release is not full, linkage mechanism disposed of poor and late follow-up recovery do not attach importance to the problem of seven aspects. Through the use of SWOT analysis method to establish a matrix analysis of the reasons for the existence of the problem, it is concluded that there are four major factors, such as burying the advantages of coping, amplifying their weaknesses, missing the opportunity to remedy and the threat of public opinion. Then the two sub provincial cities in the successful disposal, respond to and guide network typical cases involving public opinion of the police incident, analysis dealing with the network public opinion concerning police to focus on discourse alliance, authoritative information release, grasp the time node, the experience of public opinion monitoring control, positive opinion revelation. Finally, with the assistance of the long tail theory, the theory of emergency management mainly. Analysis how to establish "discourse alliance," the work mechanism and long tail model in the "head" and "tail" power integration; analysis of how to build a network involving police geographic circumstances of mitigation, the incident to prepare, in response, after the recovery of four working mechanism and sub model, gives a comprehensive dealing with the network public opinion concerning police emergency management mechanism and the general model, in the hope of providing theoretical support for Fujian provincial public security organs at all levels to deal with the network public opinion concerning police event, and hope to be effective application in practice.