The Research On Government’s Countermeasure To Network Crisis Of Public Opinion Under The New Media

By the research on the new characteristics and law of public sentiment field under the new media and technology,as well as the method how our government deal with network crisis of public sentiment,this article found that our government has not been recognized in the new media users to participate in the news, the way to express their views is changing, but also did not realize that in the new media environment, the formation of the field of public opinion, the law of development is also changing. Besides,our government failed to make political and conceptual adjustments according to the new characteristics and laws of public opinion field in a timely manner when dealing with the emergencies,which leads to the fact that most emergencies eventually evolve into the crisis of public sentiment,seriously affecting the credibility of government.This article casting “Shootings in Qingan of Heilongjiang Province” as a case, by the analysis of public sentiment trends and characteristics under the government’s dispose,points out the improper rendering of our government to deal with the emergencies as well as the network public sentiment events.Meanwhile,combining with the problems in the process of government’s handling on public sentiment events,put forward the countermeasures and suggestions from several aspects:treating emergencies rationally and response calmly;enhance management consciousness and change the concept to response to public opinion events; grasp the development law of public sentiment and master the initiative of public sentiment control;perfect the teams and improve skills;use new media technology to guide the official media’s the first time to take the initiative,the online and offline collaboration among more government departments and etc.