Research On Collective Management System Of Copyright In The Digital Environment

Big Data is a rare breeding management information revolution and the revolution, a profound impact on all areas of modern society. In the background of big data, information-focused and subject to adjustment intellectual property system is facing many new challenges, the impact of the copyright system which is particularly prominent. In the digital environment, due to huge amounts of data the size of the transmission and use that as effective promotion and protection of copyright transfer efficiency, reduce transaction costs and rights of copyright collective management system, we are facing new development opportunities there are some urgent need to improve the content and links. Based on this, on the basis of panoramic presentation on copyright collective management system, by comparing the national and regional systems and the construction and operation of several good, from system design and practice in the field of the current system of collective management of copyright in the presence of Analysis the main problem, refer to the "stone hills," and proposed a number of upgrading and improving vision.In this paper, China’s first copyright collective management organization was established-China Music Copyright Society of the operation, we analyze the main problems prevalent in its operation, by comparing the US and part of the European Union regional copyright collective management organization operating mode, the system analysis circulation in the digital environment and the quality of protection of copyright is important to enhance the market value. I think, first as a private right of copyright, which should be based on market turnover of autonomy as a criterion for the copyright collective management organization of copyright trade and services as autonomous social organization, adhere to the principle of party autonomy and the development of digital copyright protection win-win choose the best system. Second, the direction of reform copyright collective management organization in the digital environment should be positioned as social service agencies, company or NGO organization that is purely commercial operations. It is in the process of decoupling with the government also realized the reform of social governance reform in the cultural field. Finally, I believe in copyright collective management organizations and improve the quality of service of the guiding ideology, to digital technology to support the collective management of copyright will be able to win the recognition and support of the community, then play its greater system efficiency.