The Selection And Implementation Of Competitive Strategy Of ZNDY Security Company

Security service industry is a recent rapid development of an industry, is for the needs of the supply of various types of special services to the service industry, the main core content is the type of security services. With the deepening of the WTO and the market economy, is an unprecedented change in the national policy, the security service industry got unprecedented development opportunities, ZNDY also will face a greater market competition. Therefore, how to choose for their own development market competition strategy has become important issue facing the company. Faced with the new situation, ZNDY company needs from a long-term perspective, the moment to be vigilant, pay attention to market dynamics. Then worked out a series of simple, professional, clear logical business strategy plan, from the external introduction advanced enterprise management concept, fundamentally regulate enterprise operation system, and implementation of effective strategies, improve the core competitiveness of enterprises, thus seize more growth opportunities, exclusive development leading position in the industry.In this paper, ZNDY company as the research object, intends to combine course on the theory of knowledge, through the combination of theory and practice, generally uses the SWOT analysis method, the PEST analysis measures concept, rigorous and careful analysis of the current ZNDY current situation, help to produce better adapt to their strategic decision-making, in order to make the enterprise in the future market competition get the biggest advantage, play cost advantages to grasp market opportunities, promote enterprises bigger and stronger, to a new level, and for the development of enterprises in our country’s security service industry to provide the reference.1st, this paper summarizes the current situation of domestic and foreign security service strategy research, summarizes the relevant theory of strategic management, and summarizes the development of domestic and international security service industry. 2nd, the macro and micro analysis of the Chinese security service market environment is carried out. 3rd, on this basis, the development of ZNDY company, the status quo of the review and summary, and clear the company’s internal value chain, and the use of SWOT analysis of the company’s existing conditions, a comprehensive analysis of the opportunities, threats, weaknesses and advantages. The future development of ZNDY company in the future development of strategic planning, and on how to implement and support and support for further discussion. In the end, the paper puts forward the conclusion of the paper and makes a reasonable prospect of the future development of the company.