A Study On The Development Strategy Of Federation Of Industry And Commerce Of Yingkou Based On The SWOT Analysis

With the improvement of socialist market economy system and the accelerating process of economic globalization, the non-public economy is growing stronger, as the bridge of party and the government and the assistant of the government management and non-public economical service, the Federation of Industry and Commerce plays a positive role in the function of united front work, economy and civil(three properties), at the same time, facing the new challenges, the responsibility and mission have changed enormously. Overall, functions into play of the Federation of Industry and Commerce has lagged far behind the development of non-public economy, and the role of those three properties presents the uneven phenomenon, its organization mode and operation mechanism have not adapted to the present situation of the non-public economic development and the reform goal of China’s economic system, which also leaves a big gap with the market economy rules.This paper first describes the theory and application of the SWOT Analysis and then have researches on the development of Federation of Industry and Commerce in Yingkou based on the Status Analysis and SWOT Analysis, which study the superiority and weakness as well as the opportunities and threats of the federation currently. According to the result of SWOT Analysis, this article puts forward four strategies: SO, ST, WO and WT, then gives the corresponding development countermeasure to the federation. The article is divided into five chapters altogether. The first chapter is the introduction, mainly expounds the background and the basic framework of the thesis; The second chapter is about the SWOT Analysis and the application of strategic management of projects, introducing the basic concept and methodology of SWOT as well as displays the different applications in different areas; The third chapter uses the Status Analysis to analyze the Federation of Industry and Commerce in Yingkou, discuss the fundamental states and the existing problems as well as represent the organization’s vision and tasks; The fourth chapter, combining actual conditions on Yingkou with the SWOT analysis, it mainly study the superiority and weakness as well as the opportunities and threats of the federation currently. The fifth chapter firstly puts forward four strategies: SO, ST, WO and WT according to the SWOT Analysis and presents countermeasures and suggestions to promote the development of Federation, then analyzes the strategy, and at last puts forward the implementation plan, which aim to take full advantages, improve the disadvantages and utilize the opportunities actively to face threats. Only in this way can promote the sustainable development of the Federation of Industry and Commerce and play a role as a bridge between the non-public economy and the party and the government.