Dalian City Garment Industry Development Strategy

With the development of the life style, the garment industry has been a compositive and fashionable industry in the city including clothing industry, commerce, consultation, media, scientific research and education industry. Dalian has its own famous international fashion festival but has not famous enterprises and brands. Facing the huge and prosperous national and international markets Dalian should regard how to confirm the development strategy on enlarging and strengthening the garment industry in order that it gets more powerful and speeder as the emergent problem.From the standpoint of how to confirm the garment industry strategy, the article studies the important factors that can influence the garment strategy development. In addition taking advantage of the "Boston Matrix Method" and "SWOT Matrix Analytical method", this article analyzes and compares in details the advantage with the disadvantage and the opportunity with the threat that is from the environment in Dalian.On the above basis and under the goal of the garment industry development that has been clear by Dalian City "Fifteen Layouts", this article makes concerned plans of the competition strategy, which includes:(1)Carry out the competition strategy.(2)Improve the core-competition of the enterprises and construct the industry advantages.(3) Issue the measures indeed of supporting garment industry development.(4) Exert the function of garment industry association.At the end of this article, it provides many suggestions on organization, capital operation, personnel resources, key-project construction and garment industry association construction. Meanwhile it discusses of how to execute and ensure the plan of strategy.