The Problems Of Network Political Public Opinion Management And Countermeasures

Now, the research and management of public opinion which is the reflection of public opinion "barometer" in our country has achieved relatively rich achievements. Network public opinion is becoming an important part of social management with the development and popularization of network. So, the study and management of the network political public opinion (which is the component of network public opinion) is also essential. In short, the network political public opinion is an extension of the real public opinion on the network. It is a concentrate reflection of people’s political interests on the internet. Effective research and management of network political public opinion will help to promote the progress of China’s democratic political construction and the construction of harmonious society. Certainly, compared with the traditional public opinion, the network political public opinion has its own uniqueness, such as profound network technology features, outstanding "grassroots", the trend to reveal social question and critique of reality, and the spread of the network political public opinion is more prone to generate Group polarization phenomenon. In the meantime, we need dialectical analysis of the role of network political public opinion. We should not only pay attention to its positive role in promote the social members of political socialization and improve the government decision-making scientific and democratic, etc, but also focus on its negative impacts, such as the tendency of violence and the resentment mobilization of social members,etc.The focus of this article is the exploration of the network political public opinion management. Therefore, this article obtains from the connotation of the network political public opinion management, then analyzed its necessity and importance, the current management status, existing problems and the consequences of improper management, finally rests on the improvement of the network political public opinion management, including the management principles and specific management strategies. The irrational political participation caused by the development of internet, the expansion of the network public opinion space and the safety of network ideology are the reasons for management of network political public opinion. In addition, the network political public opinion management starts late in our country, its development is also imperfect. Many problems exist in management concept, management mode, management system and management mechanism, etc. These will lead to more serious problems, like the network political rumors, the crisis of network political public opinion. So, it is imperative to strengthen and improve management of the network political public opinion, which is also the essence of this article. In order to strengthen and improve management of the network political public opinion, some basic principles like directional principle, initiative principle, People-oriented principle should be abided. Besides, the innovations of network political public opinion management concept, the improvement of management system and management mechanism are also indispensible. Through this, network political public opinion will develop smoothly and then play a positive role in our society development.