Government Network Public Opinion Management Problems And Countermeasures

Network public opinion is importent part of public opinion, individual or social groups With the help of the Internet, Concern to thereselves or closely related to their own interests of various public affairs itself or the master of public affairs and issues generated by the direct stakeholders and hold the sum total of a variety of emotion, attitude, will and opinions. With the rapid development of Internet technology, the Chinese public opinion into the era of "mass microphone", The Internet is more and more become a distribution center for cultural information and the amplifier of social public opinion. Netizens’behavior of expressing interests through Internet, exposure of social evils, supervising public power is increasingly common. This change has brought new challenges to the government public management. However, the traditional government management concept, network public opinion management team construction lagging, network public opinion management mechanism is not sound and the lack of policy and law restricts the effectiveness of management in the network public opinion.The government cannot therefore give up management of the network public opinion, refused the changes brought by the "mass microphone era" to the government management mode. Put the development of the network public opinion as a new opportunity of transforming the mode of government public management, Conform to the needs of The Times, is good at and dare to face the new challenge, and change management concept and work style, set up the whole process management concept of network public opinion, Focus on improving the ability in response to treatment, and should pay attention to analysis the network public opinion and advance warning mechanism. At the same time, learning good management experience from abroad,put the network public opinion management into the orbit of legal system, Implementation of management in accordance with the law, to prevent the abuse of public power and create a good system and legal environment for network public opinion management. Second, building a professional team of network public opinion management, and by defining relevant duty and responsibility system, to achieve the efficiency of management team. Finally, increasing the government information publicity and the mainstream public opinion guiding ability, And interact with netizens, let the network public opinion become new tie between the government and the masses, create a new situation of government public management in the Internet age, Continue to unite and lead the Chinese people of all ethnic groups to realize the comprehensive well-off, and move forward to the higher goal of building a harmonious society.