The Research Of City TV Station On Its Public Service Function

In the middle of the 1980s, city television stations rising along with the level 4 do TV product policy in China as a particular media’s phenomenon. At that time, television channel is one kind of scarce resource belong to public,so city television station is destined to serve the public benefit and should take on the function of public service.When television technology Is still in the era of wireless TV, city television station is a necessary and beneficial complement to CCTV and provincial television,when the era of cable television is coming,city television station changed into a rival to CCTV and provincial televisions. In the fierce competition,city television stations showed its inherent disadvantage soon:1.Governmental regulation about coverage area,smallercoverage area means A smaller number of advertising and a series of questions concerned the reduction of energy; 2.The identity of administrative institution,city television stations can’t reform by itself in order to suit the fierce competition with CCTV and provincial televisions when all the administrative institutions still haven’t been reformed.3.Flexible policy guidance bring bad influence to city television stations at the zero hour for reform and development many times.New media is overwhelming,its advertising operation mode base on technological superiority,it is a nightmare to city television stations whose profit model relatively single.No matter what in audience rating,or in advertising revenue,city television stations is seemed had nowhere to go.Whenever we talk about the technology foreordination when TV media meet new media,we almost forget city television stations starting to built website and even Mobile Phone Client for themselves A dozen years ago.A lot of city television stations had be lost themselves.Cities in our country has stepped into a new development period.since reforming and opening,our country experienced the largest and fastest process of urbanization in the history of the world,drivening economy-society Development.Along with the relationship between nation and society in our country changed from society control into social governance,New requirements are put forward to city television stations about their public service function,and leave space for city television stations ensure their public service function worked well at the same time.Many years, seriously absenced in public service function of city television stations attracted incredulous stares.is it possible to seize the opportunity?is it have the strength to meet the needs of the new time? This paper through literature research, through case studies, based on antitative andqualitative analysis, Combination of normative analysis and empirical analysis.It’s an approach that combed the situation about seriously absenced in public service function of city television stations,from this research,demonstration on the media content and practical approach to city television stations perform their public service functions,and how to make it work well.