The Research Of Government Wechat Under The Political Angle-content Functionality And Strategy

Political transmission is Politician through verities of enter closes medias, symbols to transmit official message, which is as a counter plan for Pushing Progress of political activities, influencing the attitudes and actions of the people who is under transmission.Wechat for politics, as a new carrier for political transmission, is conducted by official department. The arisen and development of which is based on the innovation of information technology and prosperity of Internet.Wechat for politics, on the one hand Pushes the changes of obligations and practical beliefs of the government, on the other hand, improves the degree of participate for the public, develops the progress of democracy,which is rely on the content features of Wechat for politics itself and the characters of transmission. Wechat for politics makes a impressive influence to political life. At the same time, Wechat for politics brings some new challenges for Political transmission. Since that, it is important to do a research for Political transmission during the environment of Political transmission when facing the chances and challenges that Political transmission is facing. From the microcosmic level, this research means to the sustainable development of Political transmission through discuss the political strategies of Political transmission. Macroscopic speaking, it has great contribution to push the national manage system and modernized ability of management through discussing the way of communicating between people and government.The passage stands on the spot of new media generation when the internet developing rapidly, from the view of political communication, analyze the the current development situation of Political transmission deeply and the content, function of Political transmission, discusses the difficulties and strategies of Political transmission, in order to achieve the positive cycle of long-turn, healthy development of Political transmission and contributes to the communication between office and people, realize the social harmony development.