Research On The Information Dissemination And Strategy Of The Rule Of Law Of WeChat Public Accounts In China’s Political And Legal Organs

With the promulgation of the responsibility system of "who enforces the law,who popularizes the law",China’s political and legal organs,as the main body of law enforcement,are duty bound to shoulder the responsibility of popularizing the law.In order to strengthen the information dissemination of the rule of law,our political and legal organs have created various new official account accounts of political and legal affairs with the help of the advantages of new media.Among them,the WeChat public number of political and law departments also came into being.In today’s social media era,the utilization rate of WeChat is far higher than that of social platforms such as micro-blog and QQ,and the leading position of WeChat is increasingly prominent.Therefore,this study selects the WeChat public number(referred to as "political and legal WeChat ")founded by the political and legal organs as the research object,which has certain representativeness.This study first analyzes the current ecological environment of political law WeChatt in China,Then take the top ten WeChat accounts of political science and law in the "top 100" political science and law WeChat released by the central political science and Law Commission in 2020 as an example.By using the methods of statistical analysis,text analysis and comparative research,this paper studies the current situation of the rule of law information communication of political law WeChat in China from four aspects: the main body of communication,the content of communication,the form of communication and the effect of communication.Then,it analyzes the causes of the existing problems in the dissemination of political and legal WeChat information.Finally,aiming at the problems of low average reading number,weak average influence,low overall praise number,few selected comments and low reply rate,this paper puts forward improvement strategies from three aspects of communication,publicity and operation,in order to provide operable and practical methods for the development of political and legal WeChat in China.This study not only makes up for the lack of current academic research on the rule of law information dissemination of political and legal WeChat,but also analyzes the dissemination situation of political and legal WeChat in China and puts forward practical promotion strategies,which has certain reference significance for the operation of political and legal WeChat in China,and also provides some publicity strategies for the popularization of civil code in China.