Zhejiang Province Government Department Of New Media In Public Crisis Events Using The Instance Analysis

With the new era of science and technology, the new moon in different places in the field of communication media to change, the mainstream media is no longer the only channel for people to obtain information. In recent years, with the new media represented by micro-blog, social forum, mobile phone WeChat, the influence of the society is becoming increasingly apparent, the news coverage gradually expanded, to the general public more voice.Facing the current situation of social conflict, natural disasters and public health events, China has entered a period of public crisis. Combined with the extensive application of new media in the current situation of the domestic society, the public crisis management in our country, this is a double-edged sword.The rational use of the media by the government crisis management plays a very important role in the development and result of the crisis management. Therefore, the government how to effectively use the media in the public crisis management, especially how to effectively play the role of the media is essential.Starting from the present situation of new media and public crisis management, this paper expounds the related research of new media and public crisis management. Draw on the case, start adding details, using the literature research and case analysis method, research and analysis of the typical case of Zhejiang in 2015,2016 several major crisis events (such as "morning Zhuji 6 storey residential building suddenly collapsed", "Murder on the Zhoushan fishing survey") occurs, the official of new media application strategy that can carry forward the advantages and disadvantages. At the same time, combined with the various strategies proposed by previous studies, this study analyzes the specific case of Zhejiang government in the process of public crisis management. Analysis shows that, the government and the roles of the media to play in the event, such as whether it can timely release relevant information, and through the new media of public opinion guidance, contain a lot of false feeling communication. Combining with the domestic public opinion environment and the present situation, this paper puts forward four strategies for improving the system and carries on the system analysis, the proposed four major improvement strategy has the very important theory significance and the practice significance.